Yahya Abbas has a degree in civil engineering. It’s hardly surprising, then, that the 59-year-old president and CEO of Ya YA Foods, Toronto, still considers himself to be more of an engineer than a pen pusher. His philosophy is, therefore, not to simply wait and see which challenges happen to come his way, but instead to seize the initiative and actively anticipate the needs of the market.
There was a time when plant-based “milks” were a niche item and the subject of ridicule (you can’t milk an almond!) but over the past decade, there has been a massive market shift towards these products and away from traditional milks.